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The Apprentice 2, Episode 8: Military... Police?by Mike DeGeorge -- 10/29/2004
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We start out at the suite on the night of the previous week's boardroom, as usual, with people wondering who will be fired. Everyone thinks Andy is going. Andy and Wes walk back in, surprising the crew. There are many oohs and ahhs. Maria was blown away and she says that it proves that, "you never know." Andy is all worked up. He feels like the kid in dodgeball that never gets picked. Tomorrow they'll see a different side of him. Go, Andy!
It's the Trump phone! Andy answers! Hey, you gotta start somewhere! Trump will be calling at 8:00, so they have to wait by the Trump-TV. Video conferencing! Trump is on the Trump plane (show off!) on the way to Miss Trump Universe, meeting Trump Bill there. He says it's one of the perks Bill earned by winning last year. As we know, Jennifer is exempt if her team loses.
Donny Deutsch, head of Deutsch Advertising, returns from last year. The task is to create an advertising campaign to recruit people into the New York Police Department, which they will present to Donny and his right hand women. Everyone goes to Deutsch. Donny meets them and lays down the task - they should focus on the emotional part, they want to motivate people to serve for their city. The core is hitting people in the heart. Oh, and don't screw up. Wise words, from an ad guru.
As we know, Andy is Project Manager of Mosaic! They chose at random again. Wow, what luck. He tries to lay out the ad, and Maria keeps interrupting him. She wants sex appeal. Why do you put sex appeal into a recruiting ad? That makes no sense! She says she wants to run the task, but she knows he has a lot to prove.
With Apex at Floyd Bennett Field, Raj is amazed at the array of materials at their disposal - copters, humvees, ammunition out the yin-yang, etc. Elizabeth is Project Manager, she says she needs to come through because she failed the last time she was PM. Chris pitches and ad that says, "you don't need to be at the other side of the world to be on the front line." Elizabeth wants to be more emotional. What a shock! She wants to contrast with something smaller. Kevin says she talks in circles, and the team doesn't know what she wants.
The men want to go militaristic ("it's not a tampon commercial," says Chris. Right now, Betsy is throwing things at her TV). So Elizabeth basically gives in, saying she has to take what they had (the militaristic approach, I assume) and try to sell it. Elizabeth tells the team that they have to start shooting before they have all the shots. The rest of the team looks at her like she grew a second head. She says it should look like a military magazine.
Kevin says they have a limited amount of time, so he's just going to shoot everything he can and hope he gets something good. Raj describes a scene where he dresses up as a terrorist and runs to the compound, screaming war cries the whole way. Chris adds that he should have a "body bomb" on him and the police can shoot him. The rest of the team laugh it off. Elizabeth says it's the rudest thing she ever heard. Okay. I hope that was taken out of context, because that was pretty out of left field.
Mosaic arrives to find Apex already filming. Wes says that it looks like the other team is way ahead. If you only knew, Wes. If you only knew. We get some shots of a helicopter with inspiring music. I bet the Trump copter is more tricked out. The helicopter lands, cops rappel, and one of them kneels down on one knee, gun at the ready, Kevin describes that as the "money shot." I guess Maria is on the wrong team - maybe that's what she means by adding more sex.
As Andy prepares to shoot the specific shots he wants, the weather turns against them. He says that means they have to do them NOW. They take shots of a squad entering a "home" by kicking in the door. They are rushing like mad, but Andy is doing a great job of keeping things going smoothly and keeping things from turning into chaos. The final shot is a close up of a cop making a speech.
The Trump Lesson for the Week! Collect them all! "You have to love it." If you don't love it, you'll never be successful. If Trump sees that they love it, and they have the talent to get it done, they can't stop. What's funny is that this lesson is narrated over the Miss Universe Pageant, and shows Trump admiring the contestants. So will he go after Raj for being a hound this week?1 2 3 4 Next-->
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