The Apprentice 2, Episode 8: Military... Police?

Meanwhile, on the well-led team, Maria won't shut up about the sex appeal. Where's Kevin when you need him? Kelly says he's concerned about Andy, because he could hurt them. No, if you lose, he's gone, stupid. Kelly doesn't want Andy to present, because this isn't a debate. Kelly want to do the pitch, because he's done the "song and dance" a million times. He tells Andy that the debate style will be too in-your-face and over-the-top. Andy says Kelly has done it with the military, not the police force, and he doesn't see the consistency. Sandy, in her sole contribution this week, shies away from the fight. Andy says that if he has to placate Kelly and put him into the presentation to win, he'll do it, but he's not going to sit back and let Kelly take over.

See, I TOLD YOU Andy would show us he deserved to be there!

Back at Apex, they go over the print ads. Kevin thinks it's horrible, and makes it clear that he opposes it. Elizabeth says everyone else was on one side wanting military, she was on the other. She did her best to take what she was given, soften it, and make it less military. Raj is yelling that they don't have time for something, that they should stick with the theme. Elizabeth says it IS part of the theme but Raj is very animated in saying that it isn't.

Carolyn says Elizabeth's unwillingness to be a leader has caused animosity and disorganization. They're all arguing with her about the print ads. They all start to leave, and Elizabeth tells them they can't leave. They leave. Ouch.

Trump lands the Trump plane and gets in the Trump limo. He calls the Trump assistant and tells her to call him on the Trump limo phone when Donny calls. Donny Deutsch introduces his two female managing partners. I realize the irony of having Betsy, who works in advertising, miss this show. Ah well, she'll be taking over my Performance Review column this week, and I'm sure she'll have plenty to say.

Chris says all the cops they spoke to say they're on the front line. They're looking for someone to protect the city as well as the country. Elizabeth introduces the print ads, both focusing on being on the front line. The TV ad emphasizes new threats, shows the generic footage we saw earlier helicopters, police charging down a subway, and the like, and gives the front line catchphrase. Elizabeth says they want to get attention and make people think about action. Donny is wincing throughout.

Andy and Mosaic come in. Andy says he wants to invite the best and brightest to consider a career greater than themselves. Meanwhile, Maria stands around and blinks a lot. They're asking the question, "When was the last time you protected the world's greatest city?" Kelly presents the print ads, which all use the "When was the last time…" slogan. He says the questions reach out to individuals, it asks YOU, not everybody. The TV ad has dramatic music with variations on the question being asked by officers, cut with stock footage. AWESOME. That kicked butt, and didn't need to be sexed up. If I were Maria, I'd feel bad about being wrong all the time. Donny seems to like it. Very seamless, he says.

He sends them out and asks George & Carolyn… no, wait, those are HIS assistants. Man, I hope he was trying to parody the boardroom, because that was pretty identical in feel. They say Apex lacks emotional quality, and it will turn civilians off. Mosaic captured the emotion. It was powerful.

The teams are called back in. Donny gets Trump on the Trump limo phone. Trump asks how they did. Donny says it was a tale of two cities. Apex turned NYC into a police state. You can't do an effective campaign and freak the city out, it wasn't common sense. Mosaic followed direction by hitting the heart, not scaring the people. Mosaic wins in a landslide, it wasn't even close. Andy looks like he is about to faint as his team gathers around him. Apex, in contrast, looks pissed.

For the reward, be ready at 9AM. They'll be taken by limo to a surprise. The city is doing something amazing for them because they did something nice for the city. The losers go to the boardroom.

The next morning, Mosaic are in the limo wondering what their reward will be. Andy is proud of the campaign, because a 22-year old kid led them to victory. You go, Andy! The limo pulls up in Times Square - the commercial is playing on the big screen. Maria says it's very cool that the ad she hated could benefit the NYPD. Even though there's no sex! How could it have been so good without sex?

Elizabeth says everyone is pointing to her, but that's OK because she know what she did on the task. Well, you sucked as a leader, so I doubt I'd go there. Wes tells her that she needs to be as opinionated and honest as possible. Jennifer tells Wes that it's not right that he coach her because he wasn't on the team. He says that all he told her was… well, I can't repeat it, but he told her to stand up for herself. Jennifer makes a very snide comment.

Raj asks what Elizabeth is thinking - she says people should have stepped up and offered to help. Well, Kevin did and he claims you couldn't decide what to have him do! Raj says she will pin the military thing on him, and she says there's no "unclarity" about that. UNCLARITY? Raj says everyone else agreed with it, and no one, least of all Elizabeth, came up with another vision. Ultimately, Trump will make the decision. Well, Trump's one up on you, then.