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The Apprentice 3, Episode 4 Extras: Firing in Big City Xby Jenn Brasler -- 02/14/2005
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We start off with the members of Net Worth and Magna who didn't go to the boardroom trying to decide who will be fired. Michael and Stephanie return, much to the surprise of Erin, who was sure that Trump would waive Michael's exemption and give him the boot. Bren says that the father in him emerged and he decided that Michael needed some discipline. His criticism seems to hit home and Michael says that he needed to be shaken up.
The next morning, after learning that Trump will be speaking to them via TV, the candidates try to figure out what their next task will be. After everyone gathers, Trump gives them their assignment.
As Magna gathers to brainstorm, Erin says that most of the team members don't have experience in advertising. Bren makes his suggestion, which everyone likes (except George and Michael). Michael even calls it "disturbing."
Net Worth is in their studio, preparing for the shoot. Kristen interviews that her boyfriend's a director and she's seen him on sets and lives in Hollywood. Apparently, that makes her the perfect candidate to direct this task. In fact, Kristen says that she should be the director. She wants to take control, because she knows that the finished product will be good. Kristen literally tells John that they don't need him at the studio and sends him and Craig off to work on the music.
Kristen says that the storyboard artist is very important, so she meets with one. Angie wants to stay with John and Craig's original ideas, which Kristen has kind of gotten away from. Kristen says that they'll put everything in and then see what looks best with the editing. Tana interviews that Kristen should have met with the storyboard artist while John and Craig were there, since they knew what they wanted to do. The artist is confused about the body wash; she seems to think it's a power drink. That would make a lot of sense, though it wouldn't be much more creative. Kristen wants a bunch of quick cuts to get the point across. She calls this "metaphorical." I'm not sure what she thinks the quick shots are a metaphor for.
Net Worth sets up for their shoot and the models arrive. Tana says that she was assigned to work with the models because she has good people skills. In the first episode, Tana got on my nerves because she was so excited, but now I really like her. And I completely agree that out of all of her team members (with the exception of John, who was in the music studio), she was the best choice for this job. Kristen talks to the camera guy about creating the illusion of having more runners. Interesting, since she kept telling the models to bunch together, which makes you see exactly how many people are running. Audrey calls the ad "cheesy."
The main runner (who I personally think looks a lot like Antonio Banderas) seems to think the ad is cheesy, too. Kristen has him rub some of the body wash on his arms, and he's mouthing, "What the [heck]?" as he does it. He does this while they're filming and Kristen tells him he can't do that. She directs the runners, and while they're waiting to do the scene yet again, one of them complains to the others. She tells Kristen that they've been there a long time, so Kristen should just tell them what to do and they'll do it and then get out of there. When the shoot is finally finished, Kristen says that they'll sleep and then edit in the morning.
Magna films in their studio. Alex says that Erin has a positive leadership style and put him in charge of directing the ad. Stephanie and Alex are both tickled by the sexual nature of the ad. Michael calls the cucumber scene an "analogy" for the lack of sex among the team members. At least he was closer on the use of a grammatical term than Kristen was. Erin washes one of the actors, then decides that they need to cut this scene, since it looks like porn. Michael wonders how the cucumber scene is any different, adding that at least the scene with the washing advertises the product as a body wash. When Michael is the voice of reason, you know you have a problem.
Net Worth edits their ad the morning after shooting. John is disappointed that they didn't shoot more footage. Kristen seems to be the only person who's happy with the ad. She says that she controls her decision-making and could do the task on her own.
Magna edits their ad. Alex calls the cucumber "gratuitous," but he doesn't seem to think that's a bad thing. Erin says that they gave the ad a "different flavor." Bren jokes to Alex that he's going to Hell for this. Alex interviews that he and Bren are both conservative churchgoers. Alex jokes back to Bren that, yes, he's going to Hell, but Alex will be right behind him. He says that the ad is over-the-top but funny. Michael thinks that Trump will tell Bren to get his head examined. Bren thinks that Michael is a mess anyway, so it doesn't really matter what he thinks.
Magna heads into their presentation dressed in chef costumes. After Donny Deutsch tells them to take off their hats, Erin introduces the ad. Bren says that to have a good product, one must have the right ingredients, and Deutsch gave them the right ingredients - the right product, the right tools, and the right atmosphere. The right atmosphere? Did he provide the "bun chicka wa wa" music? We see Magna's ad. I've now seen this ad about six times, which is six times too many. After the presentation, Magna goes into another room and celebrates. Michael says that they're oblivious to the fact that they just embarrassed themselves.
Net Worth gives their presentation, which Tara introduces. She says that they want to take the body wash out of the house and into the streets. I can't tell you how many times I've seen people lathering up with body wash on the streets. Tara says, "The rat race isn't always won by the fastest runner, but the smartest competitor." Which has… what to do with body wash? We see Net Worth's ad.1 2 Next-->
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