The Apprentice 2, Episode 2: We All Scream for Ice Cream

The next morning, Mosaic hustles to their spot at 7:15 so they’ll be ready to start selling when the ice cream arrives at 8:00. The guys all want to dress like traditional ice cream salesmen, but where are they going to find enough bow ties for them to all wear? Oh, that’s right – in Raj’s suitcase! He hooks them all up, and in their matching blue shirts, khaki shorts, and bow ties, the guys look adorable. It’s too bad Pamela isn’t playing, as she’s wearing a pink top and khakis.

The ice cream truck arrives, and the guys start talking about breakfast. Raj says he’s hypoglycemic, and needs to eat a bagel. John argues with him that they shouldn’t spend any of their seed money on food and should just work all day and hang on to their cash. The two of them argue, and Kelly says in an interview that John lost perspective. Kelly declares that he is allocating the men five dollars each for food. John says that he doesn’t agree. Kelly says, “It’s noted,” and with that, the discussion is closed. Well done, Kelly. Raj says in an interview that John was being crazy and immature. He adds, “He, dead wrong. Me, entirely correct.” Okay, Raj is officially growing on me. I find his pompousness kind of endearing. I think I’m going to go eat a bagel in tribute to him. Also, more ice cream.

Back in the suite, the Apex team is getting ready to go to Times Square. Bradford tells the women that they should look good and should use their sex appeal as much as possible. He then oozes around the suite telling the women that they look good. It’s really icky, and Ivana agrees with me. She says that Bradford “wanted us to whore it up.” Unlike the women of Protégé in season 1, Ivana says, “I didn’t want to play the sex card.” As a professional woman, can I just say amen, sister?

Mosaic, meanwhile, is selling like crazy. They’re promoting the ice cream as a breakfast ice cream, since it does, after all, contain doughnuts. That’s a good point, and as it is almost breakfast time, I think I’ll nip over to the fridge and have another little bit of ice cream. People love the ice cream, and Kevin says that they seem to find it especially appealing that some of the proceeds will go to charity. He thinks that any money they get before noon is a bonus.

Apex finally gets set up, and Lil Stacy loves their location. Unfortunately, another vendor has a permit to sell on that corner, and yells at Ivana for moving in on his turf. She tries to argue that since he’s selling hot dogs, they’re not really in competition, but she eventually gives up and says they need to move. Jennifer says that after yet another lengthy discussion, they hadn’t really made a decision, so they ended up moving each cart in a different direction. One cart gets stuck under an awning, and they have no idea where the other cart has gone. To add to the humiliation factor, they have to pass by the Mosaic stands. Raj hurries them along, and Wes says that they looked defeated.

Jennifer, who never saw an idea she couldn’t steal, suggests that they set up their carts one next to the other, just like Mosaic did. Good plan, but where’s the other cart? Lil Stacy calls the other cart, has Stacie, a native New Yorker, confirm their location, and sends Maria to go get the other part of their team. Maria wanders the streets but cannot find the other team. Not good. Also not good is the fact that Maria and most of the other women are wearing incredibly high heels, and I can’t imagine spending all day on my feet in those things. Maria returns alone, and Lil Stacy calls again to try to find the other cart. Ivana finally spots them, and the team is reunited.

Over at Mosaic, the men are selling their hearts out, and I must say, their ice cream looks REALLY good. If you’ll excuse me for a minute… oh, NO! We’re out of ice cream. Must wake up the husband quick and send him to the store. Okay, on with the story. While the men are doing a great job of selling the ice cream, Pamela is really flat. She limply wanders around, half-heartedly offering ice cream. In an interview, Raj does a funny imitation of her, saying in a monotone, “Would you care for an ice cream?” Wes recruits some attractive women to help them scoop, and Andy adds that they have hot women selling cold ice cream. Chris, though, crosses the line by saying that one of the women helping sell the ice cream will give a kiss to anyone who buys. Not cool, Chris, and the woman agrees, and leaves… but not before Andy gets her phone number. Pamela scoffs at this and thinks Andy is crazy for even bothering. Yes, a young single guy who wants to get a phone number from an attractive woman… nuts!