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The Apprentice 2, Episode 10: Here Come the BridesPage 2
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Over in the sunny land of Mosaic, Sandy leads Kelly and Andy to meet with some vendors. She explains that discontinued dresses may well be the way to go, since they can get them at below cost. At one shop, she asks the owner how many discontinued dresses they could buy. The response is, “How many can you take?” Andy is impressed to see Sandy in her element and says she’s doing a great job. The two of them meet with one potential vendor and Andy, for whatever reason, does the talking. He says that in their space, they’ll be selling the equivalent of anything from a Honda to a Ferrari. “You’re our Ferrari,” he says, in a way that I bet he thinks is smooth, “And we’re going to make sure you’re taken care of.” There’s a slight pause, and the woman smiles. Carolyn laughs and asks Andy if he’s ever done this before.
Kelly calls in to Wes and says that they have a lot of dresses to pick up and need a cargo van to get everything. Wes says that Kelly has cleverly attached himself to Sandy and left Wes and Maria to handle the marketing. Thus, if something goes wrong and they lose the task, Kelly will be able to blame him and Maria for it. That’s a pretty cynical way to look at it. After all, Kelly is smart to use Sandy, as she is the best resource they can possibly get. And Maria, as she reminded us in the NYPD challenge, works in marketing, so you’d think she’d do a good job.
Maria’s marketing strategy seems pretty sound so far. She takes Sandy’s advice and contacts The Knot. They’ll be able to send an email to all of The Knot’s brides in the New York area. For $1,000, they can send the email to 23,000 brides. Maria says that for that, $1,000 isn’t that much money. I’ll say – to reach that many people with such a specifically targeted list, it’s a bargain. Wes is hopeful that their promotion will work.
Meanwhile, Apex is sitting despondently in their empty space. Ivana says they should actually go meet with people instead of getting them on the phone, and Jennifer thinks it’s a great idea. In an interview, Jennifer says that Chris has become increasingly negative. As they leave the space, Chris says, “No task is easy, but this is frickin’ ridiculous.
Jennifer and Chris go together to meet with potential vendors. Jennifer is friendly and charming, while Chris stands next to her and looks bored and unhappy. Jennifer says that despite Chris’s obvious lack of interest in all things bridal, they secured six different vendors.
Meanwhile, Ivana and Kevin talk to Bernadette at the Bridal Suite in Manhattan. As Bernadette shows them dresses, Ivana and Kevin ask her lots of questions. Ivana asks her if it would be effective to advertise their shop as an exclusive one-day sale. Bernadette thinks that would work. Kevin starts to ask her questions about how to set up the space, then asks if she’d consider coming to look at it. Bernadette agrees. Wow, if they can pull off a win, they will owe Bernadette big time. Kevin and Ivana take Bernadette to their space, and she gives them more advice. She suggests that they take advantage of the big windows at the front of the store. She also tells them to be truthful if a dress doesn’t flatter a woman, but to always offer an alternative. Chris feels much better about their chances.
Mosaic is worried about their marketing – the email went out without a phone number on it. Sandy is livid, and says in an interview that Kelly has too much confidence in Maria. Maria claims that the phone number was in the email, but that someone at The Knot must have removed it after she gave her final approval. Yeah, right. Kelly doesn’t seem to believe Maria either, and says that if they lose, she’d be an obvious choice to take to the boardroom.
It really seems like all of these players are working every task with an eye on the boardroom. They seem more conscious of how to allocate blame if something goes wrong than they are on actually winning. It’s disturbing.
Kelly and Wes load a moving van with dresses. Wes is at the wheel, and he is not exactly the greatest driver in the world. In fact, he crunches into a pickup truck. Hope they sprang for the optional insurance. Kelly says that they could outsell the other team and still lose the task if they have to pay for some kind of damage that Wes did. Then, when they park the truck, they have trouble getting the back open. They finally wrench it open and find the dresses scattered all over the floor of the truck. The guys know what must be done: fix all of those dresses before Sandy finds out!
Sandy dresses mannequins while the rest of the team huddles around a laptop. Frustrated, Sandy pulls Kelly aside for a talk. She says that the team is not hustling like they usually do on a task, and that all of the pressure seems to be falling on her shoulders. Sandy adds, “Usually on our tasks, we rock it out, but on this I have a bad feeling.” She is still concerned about their marketing. It should have been easy – she gave Maria great advice. But they have no plan B, and there’s no way they’ll win the task without customers.
The next morning, Apex divides into two groups to pass out flyers at Grand Central and Penn stations. A cameraman gets a shot of one of them crumpled up in the trash. Jennifer says in an interview that she feels confident that they’re reaching a large potential group of customers. With that, we see another flyer in a puddle on the street… and a foot steps on it. That’s not a good sign.<--Previous 1 2 3 4 Next-->
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