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Why 'No Boundaries' Should Not Have Been Canceled

by Dana Walker -- 07/10/2002
Why did The WB -- that ratings giant -- cancel No Boundaries? Intrepid RNO reporter Dana Walker went digging for answers. Also -- how you can help try to bring the show back!

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All right, WB Network, listen up. You suck.

Here’s the email I sent to the WB a week or so before they canceled the show.

TO: faces@thewb.com

FROM: lildanasunshine@msn.com

Subject: No Boundaries

Hi,

Just writing to plead the case of "No Boundaries,” your foray into the world of reality television.

I'm a writer for RealityNewsOnline (www.realitynewsonline.com), and I am currently reviewing this show. Now, I heard a rumor - let this be a RUMOR, please - that you were going to pull this show off the air if ratings don't improve.

So - is this true?

And - if it is -WHY?

It just seems to me that, out of respect for the contestants, the producers, and the viewers, you should run the entire series. It's not like you wouldn't have to replace it with something else... do you believe that a different show would bring you higher ratings in that time slot?

I'm writing to protest this impending cancellation and ask if there's anything the show's fans can do to keep in on the air. Any suggestions would be much appreciated. I've been touting the heck out of the show to my readers and the other writers with whom I work, so...

...please let me know what we can do. Thanks.

Best,

Dana Walker, Writer
Reality News Online
www.realitynewsonline.com

P.S. Did you really HAVE to cancel Roswell?

And here was their response:

Yes, that is a big fat blank space, because they didn’t reply. Why?

Cowards!!

They know I’m right. Oh yeah, being the RATINGS SUPERPOWER that the WB is, I’m sure they have some spectacular show with which they plan to replace No Boundaries. Puh-leeze. Who do they think they are? Isn’t Charmed their highest-rated show at what, like, 99th in the ratings?

The fact of the matter is, they could’ve aired Brad and Jennifer gettin’ down at 7:00 pm on a Sunday and would’ve drawn the same numbers – given, of course, the equal amount of (infinitesimal) advertising that was doled out to No Boundaries. Did they really expect for the show to knock the majors out of the ballpark with that puny little sum of publicity?

I have already said in my reviews how similar this show is to Survivor, the highest-rated reality show on television right now. HELLO – piggybacking!?! Isn’t that the reason you bought the show in the first place, geniuses? Well, then, MARKET it as such! And not with that weak intro to the show that was something like, “A refreshing alternative to Survivor” quoted from some local station in East Bumblefudge, Iowa. NO! You take it and RUN with it. Here, I have a couple of suggestions:

“Finding Survivor’s 4th season boring? (Sound a resounding “YES!”) Well, watch No Boundaries. It’s in its very first run, so no one has been able to manipulate the outcome yet!”

“We’ve got rock climbing, we’ve got white-water rafting, we’ve got the Yukon. And there’s no immunity here, Burnett!”

Or wait… hey! Here’s one for the marketing department. You’ve got this show featuring a bunch of attractive twenty-something-year-olds performing extreme-sport challenges. What to do, what to do… you bombard MTV with it, damn it! This is “Survivor for Generation Y”! C’mon, have you seen the guys on this show?

Um…what else…

…sorry, I was thinking about Eli without his shirt on and derailed my train of thought.

(And for all you virile young men out there, the women on the show are really cute, too.)

You get the point, though.

(Anyone itching to offer me a lucrative position in advertising yet?)

There’s also the fact that this show has Ford Company as a sponsor. (I’m sure they’re none-too-pleased with the WB right now, either.) With that kind of bottom dollar in one’s corner, I would venture a guess that the WB could’ve made a more concerted effort to tout this show.

But since no one ever wrote me back explaining the WB’s collective motive, I guess I’ll never be educated in the fine art of a sixth-rate network’s scheduling process. Oh well.

So, my lovely readers, I have included a URL below that was forwarded to me by a supporter of the show.

http://groups.yahoo.com/group/savenoboundariestv/.

By clicking on the link you will be able to join a group that is campaigning to save the show. As for the status of No Boundaries, right now John, one of the cast members, is assisting the show’s producers in shopping the show to other networks. If you want to contribute to the effort, email me with any and all positive feedback about the show and I’ll forward it on to him.

Only you can prevent senseless television programming eliminations. And forest fires.

I will conclude with my response to an email I received from a reader the day the show was canceled. He asked me what I thought of the WB’s handling of the situation; here’s what I wrote:

I think (the WB Network is) handling it in the typical cowardly network television fashion.

I'm not just disappointed by the cancellation; I'm outright pissed about it. How ridiculous... FOUR episodes are used to determine the show's success, the last one being up against THE ACADEMY AWARDS, for Pete's sake.

I emailed the WB regarding the show and heard no reply. How shocking.

Being the rating's giant the WB is (HA), let's hope whatever they replace No Boundaries with is met with the same level of (un)success. Perhaps then the WB network will have the currently unattainable ability to remove their collective head from their collective ass and realize that canceling NB was an error in judgment.

And maybe UPN could sweep it up now.

Stay tuned to RealityNewsOnline for upcoming interviews with No Boundaries contestants, updates on the show’s status, and more quality ranting from yours truly.

With that I bid you all fair adieu.

Dana Walker is a writer/singer/songwriter/former reality show contestant living in the Los Angeles area. Contact her at LilDanaSunshine@msn.com.


Be sure to sign up for our e-mail update so you can stay informed about new articles on the site! And take a look around our No Boundaries Page for episode recaps and other articles.

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