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The Apprentice: Weekly Performance Review, Episode 2 – Asleep at the Wheelby Mike DeGeorge -- 01/21/2004
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Before I evaluate the performances of each candidate this week, I’d like to mention the ads themselves. The Boston Globe watched the episode with one of the Marquis owners, Bill Allard. He pointed out that the women’s campaign wasn’t very good – he specifically noted he would never use something like it. But they made the effort to give Marquis what they wanted, and that made the difference over the generic VersaCorp ad. It was the lesser of two evils.
Amy: Your first act as Project Manager was to try to stop the bickering between Ereka and Omarosa. In my mind, this is the absolute smartest thing you could have done at that point. It really didn’t work, but the effort was important. It was also your idea to meet with the client, which as we now know, made the difference. You could have done better at keeping your team on the same page and been more active in decision making, but in this case, success is success.
Ereka: You’re not entirely at fault in the fights with Omarosa, but not entirely innocent, either. You need to stay away from her, period. You keep putting yourself in situations to get into fights. Let her sleep – you should just walk away. Throughout this week you’ve seemed immature, since your main reaction to the fights is to go off on a rant.
Tammy: You came up with the idea of plane as phallus. Let me give you a little clue: as a rule, men don’t like to be told that their luxuries are substitute penises. Especially the types of men who would purchase private jet time. Whether it is true or not is irrelevant; what is true is that advertising should not make fun of the target market.
Kristi: Your main contribution to this episode was your interviews. Normally I wouldn’t bring this up, but (aside from the “someone is going home every week” idiocy) your interviews were thoughtful and well-presented.
Heidi: Worse than Kristi, your contribution this week was “the lean.” Not very inspiring.
Jessie and Katrina: Nothing. Absolutely nothing. Next week, your personal assignment is to do something. Anything. I’m begging you here.
Omarosa: As I said last week, your biggest flaw is thinking that your ideas are automatically the best, and not taking anyone else’s idea into consideration. If it’s not something you came up with, you think it’s no good. You were offended that they didn’t take your idea of selecting the Project Manager randomly. In fact, it was your idea to choose a Project Manager before you even knew what the project was, which could have been fatal for your team. You were patronizing towards other opinions, going so far as to make fun of them on top of simply disagreeing with them. In fact, you’re patronizing in general, speaking to the others as if they are beneath you. Nobody likes you, and it’s quickly getting to the point where they will not take your ideas on principle. You called Ereka a baby minutes after whining about everyone keeping quiet on the plane. You’re speaking out of both sides of your mouth, thinking the rules don’t apply to you. When you become Project Manager, you will be an unmitigated disaster.
Finally, of course, there’s your “racist” talk. Nothing gets me madder than people trying to throw racism into a situation where none exists. You can believe all you want that they don’t like you because of your skin color, but you better have more proof than that if you want to make it more than an accusation. Of course, I have a feeling you’re throwing around racism like the other women are throwing around sex appeal.
Nick: Last week I told you to stop whining and do something. You did. You and Bill and Bowie took over the ads, even if you didn’t know what you needed. Donnie told you that they wanted something huge, so you should have gone bigger. I can’t take points off, because it was a good campaign, if boring. You stepped up and helped Kwame with his presentation. In short, you seemed like the MVP of the team this week. Finally, you showed fire and desire when you (rightly) demanded an explanation from Jason about going to the Boardroom. You weren’t going to take it lying down, and I’m sure that impressed Trump just as it impressed me.
Bill: You helped out with the ad campaign in a big way. Your contributions may not have stood out, but you were an important part of the team. I have nothing to complain about.
Bowie: You also helped with the campaign. Maybe I’m picking on you because I like you, but I think you should be doing more than it appears you are doing.
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