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The Apprentice 2: Why Elizabeth Lost

by David Bloomberg -- 11/03/2004
Elizabeth may truly be the most obvious firee since The Apprentice began. Indeed, Donald Trump didn’t even go through the motions of having her bring people back to the Boardroom with her. Did she do anything right, or was she all wrong? Why did Elizabeth lose?

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As I noted at the beginning of my Survivor article on why John K. lost, the pair of “Lost” articles this week could hardly be easier. However, we still want to make sure we get all the way to the heart of the matter, so we’ll look into What ‘Apprentice 2’ Applicants Should Have Learned to see what Elizabeth did wrong and why Elizabeth lost.

Well, lookee here – the very first rule is to show leadership. Did Elizabeth? Chalk up a big NO! to that one. Let’s see how many problems we can find just by quoting from the rule:

when you are the Project Manager, by all means be the manager. Don’t let other strong personalities overwhelm you.
Elizabeth was the manager pretty much in name only. Everybody else overwhelmed her and almost overthrew her! She totally failed here.
If you’re going to be blamed for a loss, make sure it’s a loss that you created!
Yes, we could say that Elizabeth created this loss, but really it was a result that she was unhappy with. It would have been one thing to walk in and tell Donald that she believed in the ad and think it should have won. But she didn’t. She walked in and made excuses. Raj, on the other hand, stood up for the ad and said he backed it fully. He might have been wrong, but at least he had the stones to stake out a claim.
What is worse than walking into the Boardroom after having lost? Walking into the Boardroom and saying, “Yes, we lost, but it wasn’t my fault because I had no control over my team” or making some other similar excuse.
Wow. It’s hard to believe that was written before Elizabeth’s horrible performance. That pretty well describes exactly what happened.

In the Boardroom, Trump clearly spelled out that a leader needs to stand up for his or her ideas. As Mike DeGeorge pointed out in the recap that’s precisely what Andy did when confronted with Maria’s idea to “sex up” the ad – he stood his ground and said no. Elizabeth kept complaining that she didn’t like the idea, but in the end the ad pretty much was a militaristic campaign – I honestly have no idea how she could sit there and say she softened it up. Then again, I have no idea how she can claim she was the leader on this project.

Time to move on to the second rule, staying cool under fire. Oy. Another big loser here for Elizabeth. She folded so many times in this episode that it’s a wonder she isn’t an origami swan by now.

Let’s look at just one example: Elizabeth was unhappy with the militaristic ad campaign and stayed up late into the night working on an alternative. She and Kevin discussed it and were absolutely certain that they would go with it. The next morning, Kevin left to do other things and Elizabeth presented the new idea to the group. They didn’t like it. So did she stand up for her idea? We already know the answer to that. Instead, she collapsed under pressure. She caved in to what the others thought.

Of course, this wasn’t the first time Elizabeth had fallen apart under pressure. Remember the restaurant challenge, when she thought she was being set up to fail and broke down crying? Not exactly a shining moment.

Another broken rule was the third: Have a backbone. Elizabeth had about as much backbone as an earthworm. She utterly failed to stand up for herself or for her ideas. We’ve already beaten that point into the ground, so let’s move on.

The fourth rule says you can’t be one-dimensional. I’m not entirely sure that Elizabeth had even one dimension. I mean really, what did she do well? I can’t really recall anything. No, don’t e-mail me and remind me of the one thing she might have done alright at – it isn’t worth worrying about.

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