What ‘Apprentice 4’ and ‘Martha Stewart Apprentice’ Applicants Should Have Learned

Trump and Stewart don’t need somebody who will cause tension and problems in the ranks. You have to remember that this is not just a competition for a prize, but a job application. “Winning” means being able to do the job, and if you can’t get along with people, that’s a big strike against you. Indeed, for Stewart I think it’s an even bigger strike. Trump is not necessarily known for being a nice guy – indeed, The Apprentice has softened his image. Stewart, on the other hand, had a public image at least of niceness (though there of course have been books and movies suggesting that behind the scenes she was not at all like that). She is looking to soften her image again after her jail stint and all the accompanying bad press, so the last thing she needs is having a “reality TV villain” by her side.

If, however, you at least appear to be nice to people, they are less likely to blame you for things, less likely to single you out for bad tasks, and less likely to call you into the Boardroom. However, you can’t be so nice that you appear to be a kindergarten teacher. Jessie was too nice, and people didn’t respect her. There is a fine line.

Applicants should also remember that while everybody has their quirks, the middle of a competition like this is not necessarily the best place to show them. In the second season, Stacie’s team ganged up on her because of her odd behavior in the first challenge. Remember that people are just looking for reasons to target you, so especially in the beginning, try to appear, well, normal.

The other side of playing well with others deals with the most positive emotions, like friendship. Yes, you will likely make friends (unless, as we’ve discussed, you’re Omarosa). But you need to understand that only one person can win. Troy and Kwame knew this, and they agreed that if one of them needed to bring the other into the Boardroom, so be it – may the best man win! Katrina and Ereka didn’t know it – Ereka let Katrina escape the Boardroom because of their friendship, and Trump knew it. Remember his “Your girlfriend Ereka just gave you a break” comment. Ereka ended up going home.

Then, of course, there is the issue of loyalty. As we discussed earlier, The Apprentice puts people into a weird situation (for business, though not for reality TV). You compete as a team, with a specific team leader, but then if you lose you compete as individuals to avoid being fired. Being loyal helps you in several ways.

First, of course, if you are loyal to your Project Manager, there is less chance that person will pick you to face Trump or Stewart in the Boardroom.

Second, Trump told Newsweek: “You must work well with others and be loyal to your team. Disloyalty is the worst of all traits.” Simply put, he doesn’t want to see you turn on your cohorts just to try to win. Yes, it’s a game for individuals when it comes right down to it, but those individuals still have to work together. If we need a case in point, we only have to look at Tammy from the first series. “I think we were duped.” Yeah, well, maybe your Project Manager was duped. But you were fired. Who got the better deal?

There is a corollary to this rule as well. The flip-side of being loyal is that when you have the opportunity, you should surround yourself with the best people. This means people who will be loyal in return, but it also means capable people. Before the casino challenge, Troy and Kwame had Bill join their team even though they had disagreed about the way to work in the past. But they knew Bill was valuable and loyal, and indeed his idea of courting VIP gamblers ended up winning the challenge for them. Then, in the final challenge, Bill picked Amy, Nick, and Katrina, with whom he’d had good success. Kwame ended up with Omarosa. ‘Nuff said.

As an addendum for Martha Stewart, you can bet that her advisors will play a larger role than Trump’s. Before the show has begun, we have heard about how much she trusts them both, etc. Heck, one is her daughter! So you will definitely need to show them that you can get along with others as well.

6) Focus on the Long-Term

Short-term thinking may win you individual challenges. But winning the challenges may not mean you win the job with Trump or Stewart – just ask Amy from the first series. The challenges are short-term, the job is long-term. Always keep that in mind.

So, what does that mean? Well, for one thing, sex sells, but it also could mean you’ve sold out. Trump is not looking for the Shooters Girls, nor is he looking for a woman who would strip off her skirt in the middle of the street just to get twenty bucks. Do you see Carolyn walking around in a too-tight t-shirt and a mini-skirt? And do I even need to discuss Stewart in this area? There is no way she would put up with women demeaning themselves that way. The lesson here is not to compromise yourself for short-term gain.

Many of the challenges are one-shot deals, where you try to make the most money and then move on. But in the first series, we saw that some challenges later in the show actually built upon the earlier ones, such as the rickshaw challenge in which Versacorp got previous companies they’d worked with to buy ads. In his book, Bill Rancic said that it was easy to sell ads to the companies since they already had relationships with them. If nothing else, they didn’t have to spend as much time explaining to them who they were, why there were cameras, why the ads would only be on the rickshaws for one day, and so forth. Having built good relationships with those companies allowed them to sell more ads in a shorter period of time than if they’d been starting from scratch.

Similarly, Nick was thinking along the right lines when he refunded the money of a company whose ads had fallen off during that same challenge. If his team had lost because of that, would they have held him responsible? Maybe. But I’d like to think that Trump would have seen that he did the right thing for the long haul, even if it was the wrong thing for the immediate situation.

The challenges can show Trump and Stewart some things about contestants. For example: Sam was nuts. But failure at a given challenge does not mean you will lose; success at a number of challenges does not mean you will win. Many viewers expected Amy and Troy to be the Final 2 the first time around. Troy showed himself to be an excellent salesman and thus helped his team do well in challenges. Amy won every challenge she was in for weeks on end. But neither of them were what Trump was looking for, long-term.