The Apprentice: Los Angeles, Week 12 Extras – “Deep, Deep Doo-Doo”

Enough about the video; now they’re back to the brochure, which Trump and Don Jr. criticize on every level, from the black cover that’s not glossy enough to the lack of pictures and overabundance of text. Trump exclaims that it’s like a book, and if he wanted to read, he’d get a novel. Yeah, right—like he’s got anything other than The Art of The Deal in his house.

Heidi argues that the brochure was done literally 15 minutes before the deadline. When asked whose fault that is, Heidi tries to say that both she and Frank were responsible. Gee, Heidi, that’s interesting, because earlier you complained about how Frank was so wrapped up with the video that you had to do the brochure by yourself. Now that your brochure is under scrutiny, you’re trying to throw Frank under the bus.

Don Jr. is right there with me, asking Heidi pointed questions about the text and demanding to know who put that “diatribe of stuff” in there. Heidi has no choice to admit the truth; the girl was double-teamed by Don Jr. and Frankie Suits; I mean, come on!

Spurred by desperation, Heidi begs Trump to look back on her past record, reminding him how he’s used that tactic with other candidates in the past. While she admits being embarrassed by her performance on this particular task, she points out how well she’s done over the course of the season. Frank counters by reminding Trump that he’s never been asked back to the Boardroom once, by any teammate, in 11 weeks.

This was a shrewd move on Frank’s part, as Trump appears to have neglected to recall that and is impressed anew. The scene quickly devolves as Heidi calls Frank distracting, while he defends his work ethic. When Trump questions whether Frank has the polish to make it in the Trump organization, he says absolutely yes. Heidi says Frank needs discipline to stay on task, and Frank says he’s a workhorse who takes on more than his share. Stefani supports Frank by agreeing that he’s always 100% committed to his task.

Speaking of Stefani, Trump asks who she would fire on each team. Stefani says it’s a case of misinformation (Kriscole) vs. no theme (Fraidi). She says she doesn’t believe she ever received a straight answer as to who was responsible for the wrong phone number being printed on the brochure. When she’s told it’s Kristine, she concludes that Kristine should go, saying, “You can’t sell if they can’t find you.”

As for the other team, she places blame for their loss on the lackluster brochure. She says she hasn’t worked with Heidi, but she has worked with Frank on 11 tasks, and she knows he didn’t write the content because it’s not his forte. Trump jumps on that, asking if it’s because Frank isn’t smart, but Stefani, cool as a cucumber, says he’s very bright, but he prefers to be better utilized in other areas.

Trump asks James his opinion on the other teams’ performances. He says he’s never worked with Heidi. Trump reminds James that Heidi has the best record of all the candidates (a statistic I feel is misleading). Stefani interjects and says while that may be true; she wouldn’t buy one of Trump’s condominiums based on that brochure. She likes the other team’s much better and says she’d rather watch their DVD and try to figure out the phone number. Hee hee!

Stefani says that Fraidi’s brochure has no allure at all for selling real estate. She wants to see pictures, to get an idea of the kind of lifestyle she could be living. Speaking of allure, I just have to say I think Stefani is awesome. True, she was never PM, but I’ve never seen anything but quality work from her, not to mention the woman is absolutely gorgeous. I wish I had her looks. Sigh. But I digress—again!

Trump asks James who he’d fire, and he says he’d have to go for the person responsible for the lack of theme. Trump asks Heidi what their theme was, and she says it was “world class amenities in the privacy of your own home,” but Trump points out that her team never conveyed that. After pointing out the good job the other teams did in selling their theme, Trump makes it clear how disappointed he is in Heidi.

Frank and Heidi argue and Frankie Suits finally gets Heidi to admit to being responsible for the brochure. He also calls her on her propensity for changing her story and dodging blame, a point Don Jr. substantiates. After Frank goes all Sopranos on her, Heidi crumbles. She tells Trump that if he wanted to fire her for this task alone, she would 100% agree with him. He takes her up on her offer, then without any buildup, fires Kristine as well. Kristine protests that she didn’t get a chance to defend herself, but since Trump sees her error as indefensible, she’s gone.

In Heidi’s exit interview, she tells us that she is originally from Unionville, Michigan, but now resides in Santa Monica, California. She feels she could have been the Apprentice because she is hard-working, dedicated, and a “solutions person.”

She reminds us of her 3-1 record as project manager and points out that she was PM more than anyone else. Consequently, she had more wins as PM than anyone else. She is very proud of her record and says she feels Mr. Trump recognized this and that’s why he frequently referred to her as a “superstar.”

She recaps the final task and her experience with Frank. She refers to him as a “ball of energy” and says while there’s a lot of respect there, he is her polar opposite. He tends to get very excited, while she tries to stay calm. She laments that on the final task, there was no PM, yet neither of them took the authoritative role, and this led to their downfall.

She admits freaking out when she saw the other two teams’ presentations. She said she hadn’t slept in 50 hours, and it caused her a great deal of stress and led to her poor presentation. While she says she is to blame for losing the task, she holds Frank equally responsible. She takes more of the blame for the poor presentation. Interestingly, we then see footage from the Boardroom in which she says they are equally to blame. I guess hindsight is 20/20, eh?