Full Show Index
Advertise With Us
Write For Us
Celebrity Apprentice, Episode 6: The Hydra Juggernautby Brian Towers -- 02/08/2008
View Printable version of this article
Last week, Team Empresario finally scored a win. But really, this episode was all about Vinny Pastore. Vinny got trapped reliving his Soprano days in a performance that will soon be rewarded in The Reality TV Hall Of Shame, ending with his decision to quit in the Boardroom. At least the closing homage to The Sopranos was kind of nifty!
This week’s action begins back in the suite with Empresario greeting Hydra on their return from the Boardroom. Specifically, Omarosa goads Piers and Lennox. Omarosa and Piers end up arguing, and in a clip that’s been run constantly in previews, she dumps the remains of some perfectly good champagne on his head. Classy (not)! Well, it could have been worse… it could have been falling plaster dust!
Next, Baldwin meets Piers in a hallway and says he can’t work with him. He calls Trump’s secretary and arranges an immediate meeting with Trump. The Trump kids are still there, too. Baldwin says he wants to quit because he can’t work with Piers. Trump offers him the alternative of changing teams instead, and that’s what happens.
Baldwin returns to the suite to inform everyone what has transpired. No one on Empresario goes into a dance of victory or even offers to high-five him. He tells Empresario, “If you tell me to make you coffee and shut up, I’m more than happy to do that.”
Piers and Lennox think he’s pathetic and, shaking their heads, leave the room. Trace soon follows. As he leaves, Piers says, “No one is going to fall for that, Mr. Baldwin!”
It gets better. After Hydra leaves, Baldwin informs Empresario, “I have a previous engagement. I actually will not be involved in the next task. I have to speak at a church…” He wants to explain further, but Omarosa cuts him off to be sure she understands that he’s bringing his drama to their team and then taking the first day off. “Correct,” confirms Baldwin. Eyes roll.
It’s the next day, and time to assign the task. With Trump are his son, Don Junior, and our old friend, George Ross, plus designer Vera Wang and a guy who turns out to be an executive from Serta.
Trump welcomes Tito back and brings everyone up to speed on the Baldwin saga, ending by asking the competitors, “What do you think of that?” Not recognizing an obviously rhetorical question, Omarosa pipes up immediately to “respectfully decline” the offer.
Trump responds, “I’m the boss. Steven is going to be on Empresario.” Well, that settles that!
For your reference, here are the team rosters at this time:
Vera explains that the task is to design a living window display to promote a new Serta mattress that she has designed. Judging will be based on “creativity, brand imaging, and entertainment value.” In other words, judging will be completely subjective. Trace is sure that Hydra is screwed.
Trump adds that $20,000 will be donated to the winning charity and sends them on their way to start planning.
The first item to decide is who will be the PM. Omarosa steps up for Empresario, and she immediately allocates tasks. Carol is named creative director and will also manage the talent. Nely is assigned marketing and accounting, and Marilu gets to work with the construction crews. Omarosa expresses a theme she’s come up with: “The perfect marriage, Serta and Vera Wang.” It ties into Vera’s connection with wedding dress design and the team likes this idea. They are going to use Carol in a wedding dress, and Stephen as the groom. It seems like they are off to a good start!
Meanwhile, Lennox is the PM of Hydra. He instructs the team that there should be no creative ideas voiced until they find out about Vera Wang. Piers uses the internet to discover the Vera Wang – wedding dress connection, but that she is now branching out. He says they need to learn the importance of the bridal theme to Vera in this project.
Piers notes that none of them are much in touch with their “romantic, sensitive, feminine sides,” so it’s lucky for them that the next step is to meet with the sponsors to learn more. Vera confirms for them that it’s valid to incorporate the wedding theme, but she adds that they are growing beyond “only bridal.” The Serta guy informs them that this project is a merger of comfort with style and romance. When questioned, Vera reveals that she spends a lot of her free time reading and watching TV while on her bed.
Back at the suite, the men arrive ready to begin planning. Trace says that he looked at his notes and got the idea, “The world’s greatest romance deserves the world’s best mattress – Vera Wang by Serta.” He continues, saying they should look to one of the strongest women in history, Cleopatra, and her romance with Mark Anthony. The team loves it. Another excellent concept from Trace!
Empresario meet with the sponsors next. Omarosa asks Vera to rate the three judging criteria, and she says creativity is most important to her. I’m sure there was more, but that’s all we see.
It’s now time for the teams to meet with their graphic designers, and we see Hydra do so first. Lennox insists that people ask for permission before speaking. Piers thinks it’s stupid. Trace waves his hand wildly like a second-grader with a bladder issue, and is ignored. Lennox also insists on voting on every little thing.
At one point, Lennox wants a vote on whether there should be a TV in the display or not. After asking for permission to speak, Piers says he wants Lennox to show more leadership. He says Lennox has already heard what they think, and he should make the decision on his own. Lennox’s response is to say that his decision is… that he wants to have a vote on it!1 2 3 Next-->
View Printable version of this article